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Modern luxury new-construction home with navy siding at dusk in a Metro Atlanta suburb
Luxury New Construction · Teardown & Rebuild · Metro Atlanta

Building the next chapter of Atlanta's best streets.

Harwell Homes is the luxury residential home-building arm of brothers Caleb and Corey Harwell, developing new-construction and teardown-rebuild homes in and just outside Atlanta, Georgia. We buy the hard-to-find lot, design the right house for the street, and build it ourselves.

Start a project → Call (478) 595-9412
Founded 2019
Metro Atlanta focused
Brother-led
Caleb & Corey Harwell
$150M+
Combined transactions, Homes & Capital
Licensed Realtor®
Caleb Harwell, HomeSmart
Two brothers, one decade of real estate experience, and a very specific idea of what a Metro Atlanta home should be.

Caleb and Corey Harwell grew up around real estate and spent more than a decade building transaction experience before starting Harwell Homes in 2019. Today the brothers run two connected ventures: Harwell Homes, the luxury residential home-building arm, and Harwell Capital, the private-equity side that finds and finances the deals.

Between the two ventures, the brothers have been part of more than $150,000,000 in total real estate transactions: new construction, teardown-and-rebuild, multi-family student housing, climate-controlled self storage, and triple-net leased commercial property across Georgia. That figure spans both companies, not Harwell Homes alone, because the two operate as one pipeline: Harwell Capital sources and underwrites, Harwell Homes designs and builds.

Caleb also holds an active Georgia real estate license through HomeSmart, which means the search for the right lot, the right comp set, and the right buyer runs through people who already think like agents, not just builders.

Our Approach

We specialize in the lot
nobody else wants to touch.

A lot of Metro Atlanta's best neighborhoods are built out. The opportunity left is the aging house on a great street, and that only works if you can accurately price the teardown, design a home the street will support, and build it without surprises. That is the whole business.

Site & comp evaluation
Before we make an offer, we run the neighborhood's comparable sales, lot constraints, and zoning, the same underwriting Harwell Capital uses to evaluate any deal.
Teardown & rebuild
Acquiring a dated or undervalued home, demolishing it, and building new in its place, our most common project type in established close-in neighborhoods.
Ground-up custom design-build
Architectural design and construction for a client who already owns the lot, or wants us to find one that fits their brief.
High-end finishes
Kitchens, primary suites, and outdoor living spaces built to a standard that supports the neighborhood's top comparable sales, not just the appraisal minimum.
Investor partnership
For qualified partners, Harwell Capital structures the financing side of a project, from acquisition through construction draws and disposition, alongside the build.
Featured Project

Sexton Woods Drive,
Chamblee.

A teardown-and-rebuild in the Sexton Woods neighborhood near Brookhaven, one of the close-in Atlanta submarkets where an aging ranch on a great lot is worth more torn down than renovated. This is one of the brothers' own investment projects, not a client commission, so the numbers below reflect their acquisition-to-sale economics rather than a build fee.

Aerial drone view of a leafy affluent Atlanta suburb street at golden hour, representative rendering

3676 Sexton Woods Drive was acquired, torn down, and rebuilt as a new luxury home on the same lot. The brothers are currently building another home on the same street, which they've noted is a strong signal about the neighborhood's continued appreciation.

$450,000
Acquisition price
$1,577,000
Sale price on completion
What We Do

One team, from the
lot to the closing table.

Because Harwell Homes and Harwell Capital work as one pipeline, a project doesn't hand off between a broker, a lender, and a builder who have never spoken.

01

Land & teardown sourcing

Identifying underpriced lots and dated homes in neighborhoods where new construction outperforms the comps, using Caleb's licensed-agent access to off-market and early listings.

02

Design

Architectural planning sized to the street and the buyer profile, not the biggest house the lot allows, the right one.

03

Construction management

Day-to-day oversight of the build, subcontractors, and schedule from foundation to final walkthrough.

04

Investor structuring

Harwell Capital arranges acquisition and construction financing for qualified investment partners on select projects.

05

Multi-family & storage

Beyond single-family, the Harwell Capital side has invested in multi-family student housing and climate-controlled self storage across Georgia.

06

Brokerage & disposition

When a project is ready to sell, Caleb's Realtor license through HomeSmart keeps the listing and negotiation in-house.

Harwell Capital

The financing side
of every build.

Harwell Capital is the brothers' private-equity arm: the side of the business that sources deals, underwrites them, and structures financing for acquisition, construction, and long-term hold. It runs alongside Harwell Homes rather than as a separate referral, which is part of why the two ventures have crossed $150 million in transactions together.

If you're a landowner sitting on a teardown lot, a buyer who wants a specific street, or a capital partner looking at Metro Atlanta residential and commercial real estate, the conversation usually starts the same way: tell us the lot or the goal, and we'll tell you honestly whether it's a Harwell Homes project.

Talk to us about a project →
Credentials

Who's actually
on the job.

Harwell Homes is founder-led. Caleb and Corey are on every project, not delegating to a sales office.

Founded 2019

Caleb and Corey Harwell started Harwell Homes as the luxury residential build arm alongside Harwell Capital, their private-equity venture.

Licensed Realtor®

Caleb Harwell holds an active Georgia real estate license with HomeSmart, based in Roswell, GA.

$150M+ combined

Total transactions across Harwell Homes and Harwell Capital combined, spanning residential, multi-family, storage, and commercial NNN property.

Metro Atlanta focus

Projects concentrated in and just outside Atlanta, including established close-in neighborhoods like Chamblee and Brookhaven.

Who We Work With

Landowners, buyers,
and capital partners.

Most Harwell Homes projects start with one of these conversations.

—

Landowners with a teardown lot

You own an aging house on a lot that's worth more as a new build. We'll tell you honestly whether the math works before you sign anything.

—

Buyers who want a specific street

You know exactly which neighborhood you want, and there's nothing for sale that fits. We find the lot and build to your brief.

—

Investment partners

Qualified partners looking at Metro Atlanta residential or commercial real estate through Harwell Capital's acquisition-to-disposition pipeline.

—

Real estate agents

Agents with a listing that's a better teardown than a renovation candidate, or a buyer who needs new construction on a tight timeline.

Why Harwell Homes

Why work with us
over a general contractor.

We don't have client testimonials published on this site yet, that's a real gap we want to fix with actual homeowners' words, not placeholders. In the meantime, here's the honest case.

We underwrite before we design

Every project starts with the same comp analysis Harwell Capital uses to evaluate a deal, so the house we design is one the street will actually pay for.

The brothers are on every project

Caleb and Corey aren't a sales office in front of subcontractors you'll never meet, they run point on design, construction, and financing.

We can finance, not just build

Harwell Capital's presence means a project doesn't stall waiting on a separate lender who doesn't understand the build.

Licensed real estate eyes on every lot

Caleb's Realtor license means the acquisition and eventual resale get the same scrutiny as the construction.

Track record you can verify

Our Sexton Woods Drive project and the brothers' broader transaction history are things we're glad to walk through in detail, not just claim.

Metro Atlanta specialists

We know which close-in neighborhoods reward a teardown and which don't, because we've underwritten the comps ourselves.

Have A Lot In Mind?

Tell us the address. We'll tell you honestly if it's a Harwell Homes project.

No pressure, no obligation to move forward. If the math or the timeline doesn't work, we'll say so.

Start the conversation →
Flat lay of architectural blueprints with pencil and model house, representative rendering
Start A Project

Tell us about the lot, or the goal.

A teardown you're sitting on, a street you want to live on, or capital you're looking to place in Metro Atlanta real estate, describe it in your own words and Caleb or Corey will follow up directly.

Form is disabled on this preview. Call or email directly below.

(478) 595-9412 crhcompanies@outlook.com
Questions

Asked often.

How long has Harwell Homes been building in Atlanta?

Caleb and Corey Harwell started Harwell Homes in 2019, though the brothers had already spent more than a decade in real estate before that. It operates alongside Harwell Capital, their private-equity venture.

What areas do you build in?

Metro Atlanta, in and just outside the city, including close-in neighborhoods like Chamblee and Brookhaven where teardown-and-rebuild economics work well. Tell us the neighborhood you're interested in and we'll confirm whether we're active there.

Do you only do teardown-and-rebuild, or full custom builds too?

Both. Teardown-and-rebuild is our most common project type because of where the best lots in established neighborhoods tend to be, but we also do ground-up custom design-build for a client who already owns land.

What is Harwell Capital, and how is it different from Harwell Homes?

Harwell Capital is the brothers' private-equity arm, it sources deals and structures financing for acquisition, construction, and disposition. Harwell Homes is the building arm. They work together on most projects, which is part of why the combined transaction total across both ventures is over $150 million.

Is the Sexton Woods Drive project one I can visit or reference?

It's one of the brothers' own investment projects on Sexton Woods Drive in Chamblee, near Brookhaven, acquired for $450,000 and sold for $1,577,000 after the rebuild. We're checking with Caleb and Corey on whether they want the exact address and any project photos published here.

Can I bring you my own lot?

Yes. If you already own a lot or a house you're considering tearing down, that's one of the most common ways a project starts. We'll run the comps with you before you commit to anything.

Do you take on investment partners?

On select projects, yes. Harwell Capital structures financing for qualified partners covering acquisition through construction. Reach out and we'll talk through fit.

Are you a licensed contractor?

We're confirming Harwell Homes' specific Georgia licensing details to publish here accurately. Caleb Harwell holds an active Georgia real estate license through HomeSmart.

Do you have photos of completed projects?

We're building out a real photographed portfolio for this site. The images currently shown are AI-generated representative renderings of the style and finish level we build to, clearly disclosed as such (not photographs of an actual Harwell Homes property).

How do I get in touch?

Call (478) 595-9412 or email crhcompanies@outlook.com, or use the form above. Tell us the address or the goal and Caleb or Corey will follow up directly.